The fight is won well before you step inside the ring. The research, the training, the adjustments and the hard yards. It’s when you step in the ring that everyone will know whether you’ve put in the preparation.
Your jab is consistent. It acts as a defence and it scores you points, but more importantly, it allows you to feel out the environment and setup the knockout.
Brands coming off the couch have one thing in the arsenal; the haymaker. The uneducated, undirected campaign that is thrown with everything but ultimately, in hope. It’s easy to identify and navigate for the active brand.